SEO / GEO

Rank in Google.
Get cited by AI.

We build content systems that rank in traditional search AND get cited by ChatGPT, Perplexity, and Google's AI Overviews โ€” because that's where your buyers are searching now.

What We Do

One content system.
Two search frontiers.

SEO and GEO are increasingly the same discipline. Both reward authoritative, well-structured, buyer-focused content. We build the systems that win in both โ€” so your brand owns organic visibility whether the answer comes from a search results page or an AI chat interface.

Technical SEO Foundation

Site architecture, Core Web Vitals, schema markup, and crawlability. The infrastructure that lets great content reach its full ranking potential.

Entity-Based SEO

We build your brand's knowledge graph presence. Entities, relationships, and structured data that signal authority to both Google and large language models.

GEO Content Strategy

Content engineered to answer the exact questions AI systems pull from when generating responses. We position your brand as the authoritative source AI cites.

Keyword & Intent Mapping

Comprehensive keyword research aligned to buyer intent stages โ€” not just search volume. We target terms that convert, not just terms that rank.

Schema & Structured Data

Advanced schema implementation that helps search engines and AI systems understand your content, products, and expertise โ€” and surface you with confidence.

Content Systems & Publishing

Editorial calendars, content briefs, and production workflows built to compound over time. Organic growth isn't a project โ€” it's a system we build and run for you.

Our Process

How we build organic authority that compounds.

01

SEO Audit & Gap Analysis

Full technical audit, keyword opportunity mapping, and competitive landscape analysis to identify the highest-leverage growth opportunities in search and AI platforms.

02

Foundation & Architecture

Technical fixes, schema implementation, and site structure optimization. We build the infrastructure that lets your content reach its full ranking potential.

03

Content System Buildout

Topic clusters, content calendars, and author guidelines that establish topical authority in your category โ€” for Google and for the LLMs that read your site.

04

Compound & Expand

Monthly publishing, link acquisition, and GEO optimization that builds organic authority quarter over quarter. Each piece of content lifts the authority of everything around it.

Why Imprint

SEO built for where search is going โ€” not where it's been.

We optimize for AI answers.

The search landscape is shifting fast. We're already building for ChatGPT, Perplexity, and AI Overviews โ€” not just blue links.

Content that converts.

We don't write for bots โ€” we write for buyers. Content that answers real questions and moves real people through real funnels.

SEO built for paid media.

We know your paid traffic strategy, so organic content reinforces the same conversion paths โ€” not a separate silo.

Full-stack reporting.

Keyword rankings, organic traffic, AI citation tracking, and revenue attribution โ€” in one dashboard, reviewed weekly.

Results

Organic results from
real content systems.

Ecommerce ยท SEO Content System
3.2ร—
DTC Health Brand
Entity-based content system with structured data implementation tripled organic traffic in 6 months and captured featured snippets for 40+ high-intent keywords.
B2B SaaS ยท GEO Optimization
140+
B2B Software Platform
GEO content strategy resulted in citations across 140+ AI-generated answers in ChatGPT and Perplexity, driving 28% of new demo requests from organic channels.
Professional Services ยท Organic Lead Gen
โˆ’68%
Legal Services Firm
High-intent content system cut cost-per-acquisition by 68% by replacing expensive paid clicks with owned organic rankings for buyer-ready search terms.
FAQ

SEO / GEO questions we always get.

GEO is the practice of optimizing your content to appear in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, and similar platforms. As buyers increasingly use AI for research, being cited in these answers has become as valuable as ranking #1 in Google โ€” and the two disciplines are increasingly driven by the same signals: authority, structure, and relevance.
Typically 3โ€“6 months for measurable movement on target keywords. Technical fixes and quick-win content often show faster initial gains. Domain authority and competitive keyword rankings take longer. GEO results can surface faster since AI systems update their training data more frequently than Google's ranking algorithm.
Most agencies still optimize for keyword density and link volume. We build content systems based on topical authority, entity recognition, and structured data โ€” the signals that Google's helpful content system and AI language models actually reward. We also connect SEO directly to paid media, so your organic and paid channels reinforce each other.
Both. We manage the full content lifecycle: keyword research, content briefs, writing, editing, and publishing. We embed into your brand voice and run content production as an ongoing system โ€” not a one-time project that collects dust.
Yes โ€” and it works best that way. Our SEO and paid media teams share data on what converts, so organic content reinforces your paid messaging and we identify terms where organic rankings can reduce or replace expensive paid clicks over time.
Other Services

SEO compounds when paired
with the right growth stack.

Get Started

Find out what you're leaving on the table organically.

A free SEO/GEO audit reveals your top ranking opportunities โ€” in traditional search and in AI-generated answers.