Custom CRM

A CRM built for
the way you sell โ€”
not the other way around.

Generic CRMs cost you revenue by forcing your sales process into someone else's template. We build custom CRM systems โ€” or deeply configure existing platforms โ€” to match your exact pipeline, attribution model, and team workflow.

Prospect5
JM
Jamie Mercer
Bloom Skincare
DTC$8,400
RC
Rosa Chen
Volta Bikes
eComm$12,000
TD
Tom Daley
CoreFit App
SaaS$6,500
AW
Aisha Wren
Luxe Candles
DTC$5,200
BK
Ben Kato
Ridgeline Gear
eComm$9,800
Meeting3
NP
Nina Park
Zest Wellness
Meeting Booked$14,000
LF
Lucas Ford
Apex Nutrition
Call Scheduled$11,200
SJ
Sara Jung
PetPal
Meeting Booked$7,600
Sold2
MR
Maya Reyes
Soleil Beauty
Closed โœ“$18,000
DH
Dev Huang
Stackwise
Closed โœ“$22,500
Pipeline Total $115,200 โ†‘ Moving deals in real time
What We Build

CRM systems that connect
your marketing to your revenue.

Custom Pipeline Architecture

Pipeline stages, deal properties, and workflow automations built to match your exact sales motion โ€” from first touch to closed-won and beyond.

Ad Attribution Integration

Full-funnel attribution from Meta and Google ad clicks to CRM contacts to closed revenue. Finally know which campaigns are actually making you money.

Lead Routing & Assignment

Automated lead routing by territory, service type, or source โ€” so every lead lands with the right rep within seconds of submitting.

Sales Sequence Automation

Multi-touch follow-up sequences triggered by pipeline stage changes โ€” automated emails, tasks, and reminders that keep deals moving forward.

Revenue Reporting Dashboards

Custom dashboards that show pipeline value, close rate by source, average deal size, and forecasted revenue โ€” all in one view.

Platform Integrations

Deep integrations with your ad platforms, email tools, phone systems, and analytics stack โ€” so data flows automatically and nothing falls through the cracks.

Platforms We Build On

The right CRM platform
for your business model.

We're platform-agnostic by design โ€” we recommend based on your sales motion, team size, and integration requirements, not what's easiest for us to build.

GoHighLevel
All-in-one CRM and automation platform. Our top pick for service businesses, agencies, and multi-location operations.
HubSpot
Enterprise-grade CRM with deep marketing, sales, and service hubs. Built for B2B teams with complex multi-stage workflows.
Salesforce
The enterprise standard. We configure and customize Salesforce for sales organizations that need maximum flexibility and scale.
Pipedrive
Sales-focused CRM built for deal velocity. Ideal for small-to-mid teams that want simplicity without sacrificing pipeline visibility.
Zoho CRM
Highly customizable CRM suite with strong automation capabilities. A smart choice for growing businesses that need full control at scale.

Also experienced with Keap, ActiveCampaign, Monday CRM, Close, and any API-accessible platform โ€” if your team is already using it, we can build on it.

AI Automation

Your CRM,
Connected to AI

We wire Claude, ChatGPT, and n8n directly into your CRM so every lead gets followed up with the right message, at the right time, triggered by the right behavior โ€” automatically. No generic drip sequences. No manual rep intervention for routine actions.

  • โœฆ Claude drafts personalized follow-up emails the moment a lead crosses your scoring threshold โ€” pulling context from CRM fields, page visits, and prior conversations
  • โœฆ n8n webhook triggers fire on deal stage changes, form submissions, or inactivity windows โ€” routing data between your CRM, Slack, and outreach tools in real time
  • โœฆ ChatGPT enriches inbound leads with company size, industry, and buying intent signals before the record ever touches a rep
  • โœฆ AI decision logic evaluates lead score, source, and funnel position to assign the right rep and trigger the right sequence โ€” no manual triage
  • โœฆ Automated data hygiene runs nightly โ€” deduplication, field normalization, and stale-contact flagging powered by AI pattern detection

AI Follow-Up

Context-Aware Sequences

Claude reads the full lead record and writes a follow-up that references the prospect's industry, pain point, and last touchpoint โ€” sent automatically when a score threshold is hit.

n8n Automation

Webhook-Triggered Workflows

n8n listens for CRM events โ€” stage changes, form fills, deal wins โ€” and instantly fires multi-step workflows across Slack, email, SMS, and your ad platforms.

Lead Intelligence

AI Enrichment & Data Hygiene

ChatGPT enriches every inbound lead with firmographic data and buying intent before it hits your pipeline โ€” and nightly AI jobs deduplicate, normalize, and flag stale contacts.

Smart Routing

AI Rep Routing & Alerts

AI evaluates lead score, source, deal size, and territory rules to instantly assign the right rep and push a formatted Slack alert with everything they need to close.

Results

CRM builds that changed
how our clients sell.

Multi-Location ยท HubSpot Build
+44%
Home Services Franchise
Custom HubSpot build with location-based routing and automated follow-up sequences increased pipeline velocity 44% in 90 days.
B2B ยท Attribution Build
100%
Professional Services Firm
Full attribution integration from Meta and Google ads to CRM pipeline gave leadership complete visibility into which channels drove closed revenue.
Ecommerce ยท Custom CRM
โˆ’60%
Wholesale Distributor
Custom CRM with automated order tracking and renewal workflows cut manual data entry by 60% and improved team capacity significantly.
FAQ

CRM questions, answered.

Both, depending on your needs. We specialize in GoHighLevel for service-based businesses and agencies โ€” it's our top recommendation for local businesses and multi-location operations. We also build and configure HubSpot, Salesforce, Pipedrive, and Zoho CRM. If your team is already on a different platform, chances are we've worked with it โ€” reach out and we'll tell you straight whether we can build on it.
Yes. We handle full data migration with field mapping, deduplication, and data cleaning. We also run parallel testing before going live to ensure data integrity throughout the migration.
We design for adoption. Every build includes team training sessions, documentation, and a 30-day post-launch support window. We also design simplified views for users who don't need access to advanced configuration.
We integrate your CRM with Meta and Google Ads via API for offline conversion tracking. Ad clicks are tracked through to contact creation, deal stage, and closed revenue โ€” giving you true attribution across your full funnel.
Other Services

Your CRM is the foundation.
Build the full stack.

Get Started

Stop losing deals to a broken CRM.

Let's map your sales process and build a system that actually supports it.