The real estate marketing agency
that fills your pipeline with
leads that close.

Most solo agents and loan officers see meaningful results starting at $1,500–$3,000/month in ad spend. Established teams and brokerages in competitive markets typically invest $5,000–$15,000/month to keep a full pipeline, and larger teams or multi-loan-officer lenders often run $20,000–$50,000/month. Because a single listing or funded loan can be worth thousands in commission, the math works at far lower spend than most agents expect. The right number depends on your average commission, your close rate, and how competitive your farm area is.

A good cost per lead for buyer leads typically runs $8–$30, while seller leads — which are scarcer and more valuable — run $20–$75 or more. Mortgage leads generally fall in the $25–$100 range depending on whether you’re targeting purchase, refi, or HELOC. What matters far more than the raw number is lead quality: a $10 lead that never answers is worse than a $60 lead that books an appointment. We optimize for qualified, contactable leads and cost per closing, not the cheapest possible form fill.

Both, for different reasons. Meta (Facebook and Instagram) generates the highest volume of seller and buyer leads by putting compelling offers — home valuations, market reports, new listings — in front of people who aren’t searching yet. Google Ads captures high-intent demand, like someone searching "sell my house fast" or "mortgage rates [city]," and usually converts at a higher rate with lower volume. The strongest strategy uses Meta to generate volume and build your database, and Google to capture the ready-to-act intent. Mortgage in particular benefits from a strong Google presence during rate-driven demand spikes.

Housing is one of Meta’s Special Ad Categories, which means real estate and mortgage ads cannot use targeting based on age, gender, ZIP code, or many detailed interests, and lookalike audiences are replaced with broader "special ad audiences." This trips up generic agencies that rely on tight demographic targeting. We win under these rules by leaning on strong offers, compelling creative, broad-but-relevant geographic targeting, and Meta’s own optimization to find motivated buyers and sellers. Done right, Special Ad Category campaigns still produce a consistent, affordable flow of qualified leads.

Yes — because we run campaigns on your own ad accounts, every lead is 100% exclusive to you, unlike third-party lead vendors that sell the same lead to several agents. We drive quality by using intent-based offers (valuation requests, pre-approvals) rather than sweepstakes-style bait, and by qualifying leads with automation before they reach you. We also feed closed-deal and funded-loan data back into the campaigns so the platforms learn to find more people like your best clients. The result is a lead you actually own and can nurture over the full cycle to close.

Most agents and lenders see their first leads within 3–7 days of launch. The first 30 days are a learning phase where we test offers, creative, and audiences. Because real estate has a long nurture-to-close cycle, the first closings from those leads often land in months 2–4 — even though the leads themselves arrive immediately. Clients with fast follow-up and a disciplined nurture process consistently convert leads sooner and at a higher rate than those who let leads sit.

A good real estate marketing agency understands the compliance constraints of housing ads — especially Meta’s Special Ad Category — and optimizes for qualified leads and closed transactions rather than vanity metrics. They should build separate seller, buyer, and mortgage funnels because the economics differ, and they should own the full funnel including speed-to-lead and long-horizon nurture. Look for agencies that give you exclusive leads on your own ad accounts, integrate with your CRM, and can report on cost per closing — not just cost per lead. Experience with the six-to-twelve-month real estate sales cycle is what separates specialists from generalists.