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Hospitality Marketing Agency

The hospitality marketing agency
that drives direct
bookings.

We've built booking acquisition systems specifically for hospitality and travel — turning ad spend into direct reservations, first-time guests into repeat stays, and OTA-dependent properties into brands that own their demand.

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4.1×
Avg. ROAS
+38%
Direct Bookings
−41%
OTA Commission
The Difference

Hospitality marketing isn't like
other performance channels.

Hotels, resorts, restaurants, and travel brands face challenges no generic agency understands — from OTAs skimming 15–25% commission on every reservation to demand that swings wildly by season, day of week, and booking window.

Winning Direct Bookings vs OTAs

Expedia, Booking.com, and other OTAs take 15–25% commission on every reservation. We build campaigns and funnels that shift demand to your direct channel — protecting margin on every booking you win back.

Extreme Seasonality & Demand Pacing

Occupancy swings by season, day of week, and event calendar. We plan spend around your booking pace — front-loading need periods, pulling back on peak dates you fill anyway, and capturing shoulder-season demand.

Long Consideration Windows

A guest may research a trip for weeks before booking. We build multi-touch retargeting that stays present across the dreaming, planning, and booking phases — so you win the reservation at the moment of intent.

Metasearch & Google Hotel Ads

Guests compare rates on Google Hotel Ads, Tripadvisor, and Trivago before booking. We manage metasearch bidding and rate parity so your direct rate wins the comparison instead of losing the click to an OTA.

Geo & Interest Targeting for Travelers

Your guests live in specific feeder markets and share specific travel interests. We build geo-layered campaigns around origin cities, drive-market radii, and traveler affinities — not broad, wasted reach.

Reviews & Reputation Weight

Star ratings and recent reviews make or break the booking decision. We integrate review velocity, reputation signals, and social proof into creative and landing pages so trust converts browsers into guests.

What We Do

A full direct booking
system for your property.

We don't run ads in isolation. Every channel we manage is connected — feeding data back and forth to optimize for direct bookings and revenue per available room, not just clicks and impressions.

01 — Meta Ads
Facebook & Instagram for Hospitality
The best channel for inspiring travel demand and filling need periods. We build visually-driven campaigns that reach travelers in your feeder markets and turn scroll-stopping creative into direct reservations.
High-visual campaigns showcasing rooms, amenities, and destination
Feeder-market and traveler-interest audience targeting
Seasonal package and offer campaigns for shoulder-season demand
Retargeting site visitors and abandoned bookings back to your direct channel
Learn about our Meta Ads →
02 — Google Ads
Search, Hotel Ads & Metasearch
When someone searches "hotels in [city]" or your property name, an OTA is bidding to steal that booking. We defend your brand and win non-brand demand across Search, Google Hotel Ads, and metasearch.
Brand defense so OTAs don't buy your own guests' clicks
Google Hotel Ads and metasearch bidding for rate-comparison shoppers
Non-brand search for "hotels near [attraction]" and destination terms
Geo-targeted bidding around origin markets and drive radius
Learn about our Google Ads →
03 — SEO / GEO
Own Your Destination Search Results
Rank for "best hotels in [city]", restaurant, and experience searches that bring in travelers already planning a trip. We also optimize for AI-driven search so your property gets recommended in generative results.
Destination and "things to do" content that captures trip planners
Property and room-type pages optimized for organic and AI search
Google Business Profile and local pack management for on-map visibility
GEO content that gets cited by ChatGPT, Perplexity, and Gemini
Learn about our SEO / GEO →
04 — Website & CRO
Websites That Win Direct Bookings
Most hospitality sites lose guests to a clunky booking engine and a better-looking OTA listing. We build and optimize conversion-focused sites that make booking direct faster, clearer, and cheaper than any OTA.
Booking engine flow optimization (fewer steps = more reservations)
Rate and value messaging that beats the OTA listing side by side
High-visual room, suite, and amenity pages with social proof
Mobile-first design for travelers researching and booking on phones
Learn about our CRO →
05 — AI Automation
Automate Guest Follow-Up at Scale
Speed and personalization drive bookings and repeat stays. We build AI-powered systems that respond to inquiries instantly, recover abandoned bookings, and re-engage past guests — without adding front-desk headcount.
Instant AI response to booking inquiries via SMS and email
Abandoned-booking recovery sequences with dynamic offers
Pre-arrival upsells and post-stay review requests
Past-guest reactivation campaigns for repeat and off-season stays
Learn about AI automation →
06 — Custom CRM
A Guest Database That Drives Revenue
Your most valuable asset is your guest list — but it usually sits idle in a PMS. We build a custom CRM that unifies guest data and turns it into segmented campaigns, repeat bookings, and higher lifetime value.
Unified guest profiles synced from your PMS and booking engine
Segmentation by stay history, spend, season, and feeder market
Automated win-back and loyalty campaigns to lift repeat rate
Revenue attribution from campaign to confirmed reservation
Learn about our CRM →
Our Process

How we build a direct booking machine for your property.

01

Property Audit & Demand Analysis

We audit your existing ads, website, booking engine, OTA dependency, and rate parity. We map your feeder markets, your booking pace by season, and the biggest conversion leaks costing you direct reservations.

02

Channel & Season Campaign Build

We build campaigns around your booking calendar — not one generic "book now" ad. Need periods, shoulder seasons, packages, and peak dates each demand different creative, budget, and channel mix.

03

Visual Creative & Metasearch Setup

We develop high-visual creative that sells the stay and configure metasearch and Hotel Ads so your direct rate wins the comparison. Rooms, amenities, and destination all get dedicated, conversion-tested treatment.

04

Optimize, Retain & Scale

Once direct bookings are running efficiently, we layer in retention, loyalty, and win-back campaigns. The goal: a self-compounding system where ad spend fills need periods and guest LTV does the rest.

Why Imprint

We know hospitality. Most agencies don't.

Direct-booking-first strategy.

We optimize to shift demand off high-commission OTAs and onto your direct channel — protecting margin on every reservation instead of chasing raw booking volume.

Revenue and RevPAR focus.

We optimize for confirmed reservations, ADR, and RevPAR — not CPM or reach. We connect ad spend to your booking engine so we know exactly what drives revenue.

One dedicated media buyer per account.

Your campaigns are owned by one expert — not rotated through an account manager. They know your property, your feeder markets, and your seasonality.

Full-funnel, not just ads.

We manage the entire guest journey — from ad to booking engine to pre-arrival to post-stay win-back. Most agencies stop at the click.

Results

What we've built for
hospitality clients.

Boutique Hotel · Meta Ads
+38%
Independent Boutique Hotel
Rebuilt Meta campaigns with feeder-market targeting and high-visual room creative, plus abandoned-booking retargeting. Direct bookings grew 38% in one quarter while cutting reliance on OTAs.
Resort · Google + Metasearch
4.6×
Multi-Property Resort Group
Combined brand defense, Google Hotel Ads, and metasearch bidding with booking-engine CRO. Delivered 4.6× return on ad spend and recaptured demand OTAs had been intercepting on branded searches.
Restaurant Group · CRM + Automation
3.1×
Multi-Location Restaurant Group
Built a unified guest CRM with automated reservation reminders and win-back campaigns. Repeat-visit rate rose sharply, turning the same marketing budget into 3.1× the attributed revenue.
FAQ

Questions we always get,
answered directly.

Most independent hotels and restaurants see meaningful results starting at $3,000–$6,000/month in combined ad spend across Meta and Google. Boutique properties in competitive destinations like Los Angeles, Miami, or New York typically need $8,000–$20,000/month to defend brand terms and drive direct bookings. Resorts and multi-property groups with aggressive occupancy goals often invest $25,000–$75,000/month or more. The right number depends on your average daily rate, room count, seasonality, and how OTA-dependent you currently are.
A healthy return on ad spend for hospitality typically ranges from 4×–10× on direct-booking campaigns, since the average reservation value is high and you avoid the 15–25% OTA commission. Cost per direct booking usually lands between $25–$90 depending on room rate and length of stay, with metasearch and brand campaigns at the efficient end and prospecting at the higher end. Restaurants tracking reservations or covers often target $5–$25 per booked table. These benchmarks vary widely by market, ADR, and season, so we always model them against your specific economics.
OTAs like Expedia and Booking.com take 15–25% commission on every reservation, so shifting even a portion of bookings direct dramatically improves margin. We defend your branded search terms so OTAs can't buy clicks from guests already looking for you, win the rate comparison on Google Hotel Ads and metasearch, and retarget site visitors back to your booking engine. We also optimize your site to beat the OTA listing side by side — clearer value, better rate messaging, and a faster booking flow. Over time this rebalances your channel mix toward higher-margin direct revenue.
Both, for different stages of the trip. Meta (Facebook and Instagram) is best for inspiring demand and filling need periods — it reaches travelers in your feeder markets who haven't searched yet but match your ideal guest, and its high-visual format sells the experience. Google Ads captures active intent — travelers searching "hotels in [city]" or comparing rates on Hotel Ads and metasearch. Google typically converts at a higher rate but has less top-of-funnel volume. The strongest hospitality strategies use Meta to create demand and Google to capture it before an OTA does.
We plan spend around your booking pace rather than a flat monthly budget. For need periods and shoulder seasons we front-load prospecting and package offers to build occupancy early. For peak dates you fill anyway, we pull budget back to avoid paying for demand you'd capture organically. We watch booking pace against the same period last year and adjust weekly, so spend follows where you actually need pickup — not a static calendar.
Most hospitality clients see the first wave of direct bookings within 10–21 days of launch, though longer trip-planning windows mean some campaigns pay off over weeks as travelers move from research to booking. The first 30 days are a data-gathering phase where we test creative, audiences, and feeder markets. Months 2–3 are when optimization compounds and cost per booking typically drops 25–45%. Properties with existing guest data for retargeting and a strong direct-rate advantage see results faster.
A good hospitality marketing agency optimizes for direct bookings and RevPAR rather than vanity metrics, understands OTA dynamics and rate parity, and plans spend around your booking pace and seasonality. They should be fluent in Google Hotel Ads and metasearch, know how to defend brand terms against OTAs, and produce the high-visual creative travel demands. Look for agencies that integrate with your booking engine or PMS and can report on confirmed reservations and revenue — not just clicks and impressions.
Our Services

Every tool in one integrated
hospitality growth system.

Meta Ads Google Ads SEO / GEO Website / CRO AI Automation Custom CRM
Get Started

Ready to own your direct bookings?

Get a free hospitality marketing audit — we'll show you exactly where you're losing bookings to OTAs and what it'll cost to win them back.

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