ZTE’s mobile device social strategy 

About the Project

Social / Branding / Marketing Strategy 

ZTE came to us expressing interest in an updated social presence for 2021. We became their agency of record and crafted the Good Vibes campaign. A way to celebrate inclusion and to share and tap into the Good Vibes coming out of the pandemic. The campaign has been a big hit on social and has helped put a smile on the faces of our friends on social, our client and influencers alike. Smile – it’s contagious! 

Goal

To expand their target audience and appeal to the North American market.

Execution

We created a new visual identity and developed a social campaign strategy for their mobile device products. Paid Media strategy to sell more devices in US and Canada.

Results

Incredible engagement and growth on all channels.

Gallery.

Lifestyle Shoot.