INSIGHTS - IMPRiNT - A West Los Angeles Digital Agency
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INSIGHTS

An Introduction To SEO and Its History

Intro To SEO SEO stands for Search Engine Optimization. You might think that SEO is only specific to Google, but its not. It is in fact the overarching process of ranking higher on any one of several different search engines. Different search engines require different types of optimization. This article will focus solely on google optimization, seeing as it is (by far) the most popular search engine. Googles Search Engine Google currently has two thirds of the United...

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Our Favorite Marketing Automation Tools

Each and every year, new marketing automation tools become available to the marketing community that help us scale our marketing efforts in more efficient ways. This is great for marketers and digital agencies like IMPRiNT that know which tools to use or have the time to test each tool to find out which are most [cost] effective. That being said, the introduction of scalable SaaS solutions over the past decade has made the space quite crowded,...

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A neat picture of a computer displaying a shopify store. the computer is given the illusion of being a physical shop even though it is an eCommerce store.

eCommerce Success Through 10 Easy Methods

Intro   By this point in my journey, I’ve learned that having your own eCommerce store isn’t all about spending money on ads in order to convert, it’s about optimizing your site. Its important to explore a variety of different kinds of internet market services to do so. The end goal is finding that marketing strategy that acquires more customers and makes more sales, but before we whip out that credit card for ads, we want to make...

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A banner image displaying a title that says holiday marketing campaign ideas

Marketing Campaigns For The Holidays

eCommerce Strategy Are you a Shopify retailer struggling with your marketing campaign? You must be well aware of the great sales opportunities during the holidays. Don’t fall behind this year; there’s nothing worse for business than passing up marketing campaign opportunities during the busiest season for retail. Not to worry, with over half a decade in online retailing experience, we have some quick, last-minute tips to help you better prepare your holiday campaign this year.   Strategy and...

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A picture of a magnifying glass surrounded by some of the most influential Search Engine Optimization factors

What is Search Engine Optimization?

The SEO Process Search Engine Optimization (SEO) is the process of increasing web traffic by improving search engine rankings. Search Engine Optimization companies, internal marketing teams, and web masters can direct a specific audience to your site targeting a broad spectrum of keywords in their content and link-building strategy. Google has developed a complex algorithm for calculating the value of content on websites to provide the most relevant results to searchers.   How the Algorithm Works   Google’s algorithm uses...

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