INSIGHTS - IMPRiNT - A West Los Angeles Digital Agency
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A banner image displaying a title that says holiday marketing campaign ideas

Marketing Campaigns For The Holidays

eCommerce Strategy Are you a Shopify retailer struggling with your marketing campaign? You must be well aware of the great sales opportunities during the holidays. Don’t fall behind this year; there’s nothing worse for business than passing up marketing campaign opportunities during the busiest season for retail. Not to worry, with over half a decade in online retailing experience, we have some quick, last-minute tips to help you better prepare your holiday campaign this year.   Strategy and...

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A picture of a magnifying glass surrounded by some of the most influential Search Engine Optimization factors

What is Search Engine Optimization?

The SEO Process Search Engine Optimization (SEO) is the process of increasing web traffic by improving search engine rankings. Search Engine Optimization companies, internal marketing teams, and web masters can direct a specific audience to your site targeting a broad spectrum of keywords in their content and link-building strategy. Google has developed a complex algorithm for calculating the value of content on websites to provide the most relevant results to searchers.   How the Algorithm Works   Google’s algorithm uses...

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a road sigh with the text Honesty, indicating that honesty is present in our google ranking efforts

Honesty and Google Ranking

Google Ranking The Internet is like a library and search engines are the librarian. Google ranking has become extremely important. If you own a website, search results matter because when your pages have higher rankings, more people can find you. Google is like a cake and your website must have the ingredients necessary for Google’s recipe. This is called Search Engine Optimization, or SEO for short. There are all sorts of black-hat tricks for manipulating search engine...

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An image of a digital man with a facebook logo in place of his brain implying that Facebook's New AI is extremely powerful, like a persons brain

Facebook’s new AI has ‘near-human accuracy’

What has Facebook developed Facebook's new AI project to get a lot smarter at understanding text. In fact, the social network says DeepText, its new "text understanding engine," is so good, it can interpret "several thousands posts a second" with "near-human accuracy." Introduced Wednesday, DeepText offers an intriguing look into how Facebook is using artificial intelligence to make its platform better at parsing the billions of lines of text that pass through it each day. This may sound...

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