INSIGHTS - IMPRiNT - A West Los Angeles Digital Agency
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Instagram Marketing Trends of 2018

With over one billion users as of June 2018 (800 million active users as of December 2017), Instagram has reached elite status in social media/tech history, joining house names like Facebook and WhatsApp. And in a time when society urgently depends on social media, Instagram’s simple UX framework makes it one of the best options for marketers.   A few recent trends in the app’s development have made marketing for businesses much easier: 1) Instagram shopping: The increased ease of mobile purchasing...

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CRM in big letters and 5 stars on the R showing its 5-star quality.

Seven Ways a CRM Can Increase Software Sales

The Software as a Service—or SaaS—industry continues to boom. Several leading research institutions, such as Gartner and Forrester, predict double-digit growth to the year 2020. That growth led to an industry valuation of over $200 billion in 2016. Every dollar earned, of course, requires a sale. While small or consumer-focused software sales may occur without person-to-person interaction, business-to-business software sales are more likely to require support from sales staff. For sales personnel working with enterprise-level clients, the sales cycle may...

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SEO spelt out on cubes lying on top of a laptop keyboard

Choosing an SEO Agency

SEO has changed a lot over the last decades. With every new SEO update comes more rigorous regulations on what can and what can’t be done. Once you have read the introduction to SEO and its history and then figured out your SEO keyword planner, its time to choose an SEO agency!     Do a lot of research on the types of SEO Agencies that exist around you There are all kinds of digital agencies out there. The...

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A blackboard with a brainstorm containing "SEO" in the middle and "keyword" linked to it. Implying that your Keyword Planner is essential to your SEO efforts

SEO Keyword Planner

SEO is a broad and complex subject. You need to understand the basics of SEO before you start your keyword planning. Understanding the importance of SEO keyword planning is crucial. Having a thought through Keyword Planner is one of the most essential steps to complete before you start your company's SEO. Understanding your market competition and how you are seen by your consumer is key. For some businesses, this can be a lot harder than...

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A bar graph. the X axis is titled website, the Y axis shows viewers. An arrow above the bars displays an increase in SEO through blogging. SEO optimized blog posts will increase your ranking on Google

How to Write an SEO Blog Post

You don't need to tell us that SEO can get quite confusing, let alone SEO blog posting. Content is king, but just throwing on any kind of content doesn’t cut it anymore. Content that isn’t SEO-optimized isn’t worthy of being on your blog. So, let’s go over some blog writing tips & tricks to get you started on publishing SEO-optimized content. The first thing you need is a writer that's an expert in the field, and...

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