INSIGHTS - IMPRiNT - A West Los Angeles Digital Agency
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INSIGHTS

A blackboard with a brainstorm containing "SEO" in the middle and "keyword" linked to it. Implying that your Keyword Planner is essential to your SEO efforts

SEO Keyword Planner

SEO is a broad and complex subject. You need to understand the basics of SEO before you start your keyword planning. Understanding the importance of SEO keyword planning is crucial. Having a thought through Keyword Planner is one of the most essential steps to complete before you start your company's SEO. Understanding your market competition and how you are seen by your consumer is key. For some businesses, this can be a lot harder than...

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A bar graph. the X axis is titled website, the Y axis shows viewers. An arrow above the bars displays an increase in SEO through blogging. SEO optimized blog posts will increase your ranking on Google

How to Write an SEO Blog Post

You don't need to tell us that SEO can get quite confusing, let alone SEO blog posting. Content is king, but just throwing on any kind of content doesn’t cut it anymore. Content that isn’t SEO-optimized isn’t worthy of being on your blog. So, let’s go over some blog writing tips & tricks to get you started on publishing SEO-optimized content. The first thing you need is a writer that's an expert in the field, and...

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An Introduction To SEO and Its History

Intro To SEO SEO stands for Search Engine Optimization. You might think that SEO is only specific to Google, but its not. It is in fact the overarching process of ranking higher on any one of several different search engines. Different search engines require different types of optimization. This article will focus solely on google optimization, seeing as it is (by far) the most popular search engine. Googles Search Engine Google currently has two thirds of the United...

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Our Favorite Marketing Automation Tools

Each and every year, new marketing automation tools become available to the marketing community that help us scale our marketing efforts in more efficient ways. This is great for marketers and digital agencies like IMPRiNT that know which tools to use or have the time to test each tool to find out which are most [cost] effective. That being said, the introduction of scalable SaaS solutions over the past decade has made the space quite crowded,...

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A neat picture of a computer displaying a shopify store. the computer is given the illusion of being a physical shop even though it is an eCommerce store.

eCommerce Success Through 10 Easy Methods

Intro   By this point in my journey, I’ve learned that having your own eCommerce store isn’t all about spending money on ads in order to convert, it’s about optimizing your site. Its important to explore a variety of different kinds of internet market services to do so. The end goal is finding that marketing strategy that acquires more customers and makes more sales, but before we whip out that credit card for ads, we want to make...

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