INSIGHTS - IMPRiNT - A West Los Angeles Digital Agency
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INSIGHTS

Our Favorite Marketing Automation Tools

Each and every year, new marketing automation tools become available to the marketing community that help us scale our marketing efforts in more efficient ways. This is great for marketers and digital agencies like IMPRiNT that know which tools to use or have the time to test each tool to find out which are most [cost] effective. That being said, the introduction of scalable SaaS solutions over the past decade has made the space quite crowded,...

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A neat picture of a computer displaying a shopify store. the computer is given the illusion of being a physical shop even though it is an eCommerce store.

eCommerce Success Through 10 Easy Methods

Intro   By this point in my journey, I’ve learned that having your own eCommerce store isn’t all about spending money on ads in order to convert, it’s about optimizing your site. Its important to explore a variety of different kinds of internet market services to do so. The end goal is finding that marketing strategy that acquires more customers and makes more sales, but before we whip out that credit card for ads, we want to make...

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A banner image displaying a title that says holiday marketing campaign ideas

Marketing Campaigns For The Holidays

eCommerce Strategy Are you a Shopify retailer struggling with your marketing campaign? You must be well aware of the great sales opportunities during the holidays. Don’t fall behind this year; there’s nothing worse for business than passing up marketing campaign opportunities during the busiest season for retail. Not to worry, with over half a decade in online retailing experience, we have some quick, last-minute tips to help you better prepare your holiday campaign this year.   Strategy and...

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A picture of a magnifying glass surrounded by some of the most influential Search Engine Optimization factors

What is Search Engine Optimization?

The SEO Process Search Engine Optimization (SEO) is the process of increasing web traffic by improving search engine rankings. Search Engine Optimization companies, internal marketing teams, and web masters can direct a specific audience to your site targeting a broad spectrum of keywords in their content and link-building strategy. Google has developed a complex algorithm for calculating the value of content on websites to provide the most relevant results to searchers.   How the Algorithm Works   Google’s algorithm uses...

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a road sigh with the text Honesty, indicating that honesty is present in our google ranking efforts

Honesty and Google Ranking

Google Ranking The Internet is like a library and search engines are the librarian. Google ranking has become extremely important. If you own a website, search results matter because when your pages have higher rankings, more people can find you. Google is like a cake and your website must have the ingredients necessary for Google’s recipe. This is called Search Engine Optimization, or SEO for short. There are all sorts of black-hat tricks for manipulating search engine...

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