INSIGHTS - IMPRiNT - A West Los Angeles Digital Agency
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The August “Medic” Update

What Happened and Who Was Impacted?   A lot of sites were left in distress after the most recent Google search engine update, dubbed the medic update. This update was a broad core algorithm update and had a widespread effect. Like all major updates it was rolled out over the course of several days. There was large scale impact in all verticals, but the health and wellness sector was most gravely affected.   Many sites were hit due to...

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Black-Hat SEO in 2018

What is SEO? Search Engine Optimization is exactly what it sounds like: it is the process of increasing ones online visibility via search engine results (whether it be on Google, Yahoo, Bing etc). SEO is often referred to as producing “organic” or “natural” traffic to a web page or site. Search engines employ their own algorithms to provide the user with what they deem the ‘best’ source of material. However, sometimes users will employ unethical...

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Instagram Ads and E-commerce

With over one billion users as of June 2018, Instagram has reached elite status in social media/tech history, joining house names like Facebook and WhatsApp. In a time when society depends on social media, Instagram’s simple UX framework makes it one of the best options for digital marketers. A few recent trends in the app’s development have made marketing for businesses that much easier, from the rise of shoppable Instagram stories to advanced targeting capabilities. This...

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Best CBD Payment Gateways

Cannabidiol, more commonly known as CBD, is a non-psychoactive compound of the cannabis plant. It is commonly known for its natural pain relief and anti-inflammatory properties and potential to treat other neurological symptoms and disorders. As one of dozens of the naturally occurring cannabinoid compounds found in the cannabis plant, it remains a well-known, yet poorly understood chemical compound. Unlike THC, the most abundant active constituent of the cannabis plant, CDB does not produce any...

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Google’s Censored Search Engine Coming to China

Censored Search Engine? It has emerged that Google is planning to release a new search engine for the Chinese market that will conform to Chinese regulations on censorship. This search engine will conform to Chinese regulations. Google has previously operated a search engine in the country until it shutdown the branch due to censorship issues. It now appears as if their stance on the issues have changed, and are eager to operate in China once more....

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