INSIGHTS - IMPRiNT - A West Los Angeles Digital Agency
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How and Why Referral Marketing Works

Referral marketing is a form of marketing based on the simple act of a person referring your product to someone else. The advertising of your product is made through the power of recommendation, which is why it is also known as referral marketing.   Referral marketing works because it is based on trust, where one person finds a product credible, and another person who trusts them will by proxy trust the company they are recommending. People are...

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What is Email marketing? A Guide to Getting it Right!

Statistics show that email marketing is up to 40 times more effective than social media. It is considered as the most direct form of marketing. With this post, you can set up and drive a smart email marketing funnel that will send leads your way on a frequent basis.   How to build an email list?   Simply having an opt-in form on the website won’t do the job anymore for a digital agency. You need a magnet or...

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Why You Should Follow Competitors on Social

Have you heard that old saying? “Keep your friends close and your enemies closer”. Of course, you don’t want to leave yourself in danger to anything your enemy may try while you are not paying attention. It is true for the small business and digital marketing world also. It may be inconsiderate to think of competitors as enemies but the analogy works. That’s why it is advisable to keep your enemies closer so they don’t...

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Top 10 Shopify Plugins to Rapidly Grow Your Online Business in 2019

With e-commerce generating $2.3 trillion in sales in 2017, the competition is brutal in this space. Hence, growing your brand-new online store is one of the greatest challenges you will face if you are an e-commerce entrepreneur. However, with trusted platforms like Shopify, the challenges can be alleviated to a great extent. Once you have Shopify store up and running you can use Shopify Plugins to grow your business with innovative and fresh features. However,...

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The Power of Link Building

How to use link building to grow an online business?   Link building is an important aspect of SEO. If you have not employed link building strategies in your marketing, then you are most likely missing out on prospective business. Links gained from websites with a high domain authority are one of the best ways to get your website to the top of the pack in the Search Engine Results Pages (SERPs). But, before we take a...

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