How to Portray a Powerful Picture of a Brand?
A recognizable and loved brand image is one of the most important assets a company can own. It provides a unique identity to your company and helps you in establishing a differentiated position in today’s crowded market place. It helps you in driving more customers toward your products than the other brands.
As per the research, around 60% of consumers prefer to buy new products from the brand familiar to them. Branding is much more than building an attractive logo or a well-designed advertisement. If you want to establish a long-term relationship with your customers then you need to do more.
Building a brand image is not an over-night process. It requires consistent efforts which can ultimately lead to a steady increase in sales, word-of-mouth referrals, and advocacy for your product or services.
In today’s digital era, the strengthening of your brand image can be effectively done through various digital marketing services like SEO, web design, mobile app, online marketing, paid advertising, and many more.
Are you confused about where to start? Let’s follow the below steps as a guide to build a brand.
1.) Build a Strong Foundation for a Strong Brand Image
To build a strong foundation for your brand image you have to address the following requirements.
- Determine Key Audiences
While building your brand image remember who exactly you are trying to reach. Determine the detailed behavior and lifestyle of your consumers. You have to consider age, gender, location, income, education level, goals, pain points, and brand affinities. It will support your overall digital brand building strategies.
- Determine Critical Business Goals
You must have an idea about your short-term and long-term business goals before building a brand image. Otherwise, it is a total waste of valuable resources.
- Define Your Brand Persona
Keep your brand personal simple and relevant. It should appeal to your customers and convey your most important differentiators and product advantages.
- Build a Brand Message and Elevator Pitch
A brand message is an opportunity to commune on a human level. It helps you in making a direct emotional connection with your consumers. While building it give importance to who you are, what you offer, and why people should care. Give importance to why your brand is important to your customers.
2.) Concentrate on Promotional Activities
Once you have created a strong foundation for your brand image, you should focus on your promotional activities to build a loyal customer following to increase ROI and sales. You have to give importance to the following components to promote your brand widely.
- Public Relations
PR publicizes your key messages and company news in online blogs, trade publications, and news outlets.
With the help of a steady stream of articles, blogs, white papers, and other rich content assets, you can easily reach to your target audience and build engagement.
- Social Media
A strong social media presence can increase your website traffic and enhance your brand image with both new and existing customers.
- Search Engine Optimization
SEO helps in improving your company’s ranking on popular search engines like Google.
In a nutshell, keep in mind the above approach to generate leads, shortens sales cycles and accelerates business growth. Need branding help? IMPRINT LA is a leading digital marketing agency with a proven track record of delivering outstanding results for their clients. They can help you with creating a strong brand image successfully.