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How to Properly Add Anchor Text

Anchor text used to be a way for SEO experts to manipulate Google’s algorithm into ranking the inbound website higher on SERP’s. Anchor text is the highlighted text that when pressed leads to another website (the inbound website). This text tells the algorithm what the...

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10-point checklist for your next guest blog 

No errors, grammatical or factual This is pretty straight forward and applies to just about any content you decide to stick up on the web. Don't include any grammatical errors, it just makes you look bad. Also stay away from factual errors, theres a lot of...

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SEO spelt out on cubes lying on top of a laptop keyboard

Choosing an SEO Agency

SEO has changed a lot over the last decades. With every new SEO update comes more rigorous regulations on what can and what can’t be done. Once you have read the introduction to SEO and its history and then figured out your SEO keyword planner,...

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A blackboard with a brainstorm containing "SEO" in the middle and "keyword" linked to it. Implying that your Keyword Planner is essential to your SEO efforts

SEO Keyword Planner

SEO is a broad and complex subject. You need to understand the basics of SEO before you start your keyword planning. Understanding the importance of SEO keyword planning is crucial. Having a thought through Keyword Planner is one of the most essential steps to complete...

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A bar graph. the X axis is titled website, the Y axis shows viewers. An arrow above the bars displays an increase in SEO through blogging. SEO optimized blog posts will increase your ranking on Google

How to Write an SEO Blog Post

You don't need to tell us that SEO can get quite confusing, let alone SEO blog posting. Content is king, but just throwing on any kind of content doesn’t cut it anymore. Content that isn’t SEO-optimized isn’t worthy of being on your blog. So, let’s go...

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An Introduction To SEO and Its History

Intro To SEO SEO stands for Search Engine Optimization. You might think that SEO is only specific to Google, but its not. It is in fact the overarching process of ranking higher on any one of several different search engines. Different search engines require different types...

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A picture of a magnifying glass surrounded by some of the most influential Search Engine Optimization factors

What is Search Engine Optimization?

The SEO Process Search Engine Optimization (SEO) is the process of increasing web traffic by improving search engine rankings. Search Engine Optimization companies, internal marketing teams, and web masters can direct a specific audience to your site targeting a broad spectrum of keywords in their content...

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