5 Trends to Dominate the SEO Landscape in 2019 & Beyond
“Google Only Loves You When Everyone Else Loves You First.” – Wendy Piersall, a renewed Entrepreneur & Professional Speaker once said.
A Few Critical Stats You Must Know:
Did you know that about 61% of tech-savvy people research products, they’re thinking about buying, over the Internet before making a purchase? Even though there are many Google Ads present in the search results during this research, 70-80% of click on organically positioned links instead.
SEO stands for Search Engine Optimization. SEO is the execution of proven strategies to help boost the ranking of a website. SEO has two main divisions; one is On-Page SEO and the other one is Off-Page SEO.
On-Page SEO includes a set of techniques, such as the Meta-Tag Optimization? Updation, Site Map & Robot.txt. file uploading, and webpage optimization for speed & user-friendliness. The objective of implementing On-Page tasks is to adhere to the standard and guidelines of top-rated search engines such as Google and Bing.
Off-Page SEO comprises of an array of techniques like Link Building and Directory Submissions, to boost a website’s rankings. The aim of Off-Page SEO is to enhance the visibility and credibility of a website to help conquer the top positions of Google.
SEO is Always Changing
SEO is constantly evolving, Google’s data scientists and search team have been unleashing new search algorithm updates very frequently. Which is why it pays to have a good SEO team like IMPRiNT at your side to make sure that your website is following the latest standards and best practices to rank well.
Is your SEO action plan up to date with the changing trends? Here are five trends to be aware of that are sure to keep your site compliant and proactive for many years to come; scroll down and have a look.
A Definite Forward-Looking List-
- Images Are Still a Powerful Trend in 2019
Yes, you might ask, “how are images a trend in the SEO sector?” because they have a crucial role to play. If you look at images from the perspective of a website visitor, high-quality images have an attractive visual appeal that have an uncanny ability to keep the user engaged. Google’s search engine gives weight to websites with quality images that load fast with proper Alt tags.
- Well-Formulated Data Markup Could Be The Game Changer
Most of the SEO veterans suggest using data markup wherever possible. Since Artificial Intelligence is expanding, and having its say on Google search engine rankings, the Data Markup has a major part to play. It is expected that in the coming years, Google will undergo a transition from mobile-first policy to AI priority. Therefore, understanding and implementing the structured Data Markup is the next big thing in the world of SEO.
- Mobile Phone Optimization Has Gone One Step Ahead of Being Just a Trend
In 2019, there is a smartphone in just about every pocket. Nowadays, people enjoy browsing on-the-go, and this has suddenly spiked online searches worldwide. Therefore, it is a no-brainer to emphasize mobile optimization, which is integral to your businesses success in today’s cut-throat competitive world. 2019 is also being termed as the year of Google’s mobile-first index policy, so if you’re not geared up for it, then, in that case, you’ll end up losing your top positions to your market rivals.
If you have little to no knowledge when it comes to making your website mobile optimized, then it is best to contract a trustworthy SEO company in Santa Monica to help you out.
- Voice Search Is The Future Ahead
If you haven’t tapped on voice search, then you are not reacting to the changing digital world. A recent study revealed that approx. 50% of the searches will be made via voice by the year 2020. Voice searches are different from conventional keyboard searches; here the keywords are real-to-life, like a human conversation. Therefore, you’ll have to think differently to find & target the right set of keywords.
- Content Still Remains King But Needs to Be Strategically Structured
Once the world’s richest guy on the planet, Bill Gates said: “Content is King.” And, we all know how true his words are even in 2019. But, the way content has been curated has changed a lot over the past decade. The content nowadays has to be in line with the prospective audience. Not only should it be engaging, but at the same time, it should be informative to communicate a message that resonates with the potential customer base. Agree or not, if your content is dry in 2019, then you probably won’t go a long way with your SEO efforts. To boil it down, if you’re seeking results from your SEO strategy, then you’ll have to create quality content that strikes a chord with your web visitors.
Apart from these five trends, there are several more techniques, such as featured snippets and more technical SEO, which we’ll be getting into further here on the blog. So stay tuned!