By this point in my journey, I’ve learned that having your own eCommerce store isn’t all about spending money on ads in order to convert, it’s about optimizing your site. Its important to explore a variety of different kinds of internet market services to do so. The end goal is finding that marketing strategy that acquires more customers and makes more sales, but before we whip out that credit card for ads, we want to make sure we are set up for success and no money slips through the cracks!
Here are some tips on how to optimize your shopify eCommerce store!!
- Keyword Search: It’s difficult be ranked at the top with all your keywords at all times, especially when there’s high competition density . We suggest using Google Adwords tool to conduct keyword research. Use keywords that have low competition density and high search volume.
- Content: Readable, dense content will increase your rankings! Research shows that longer posts (over 1,000 words) tend to rank higher. Google likes authoritative posts with more than 2,000 words. Try to avoid boring, stuffy content that resembles legal documentation. Be conversational, fun, and easy to read.
- Page Titles: Your page titles should have the keyword phrase you’re targeting but also be descriptive for the reader.
- Optimized URLs: Just like page titles, you should include keyword terms in your URL link.
- Responsive Theme: Statistically, more than 50% of visitors use mobile or tablet devices to shop . As a savvy business owner, you probably know the importance of reaching as many potential customers as possible. With a responsive website, you can attract more potential customers. Be weary of slow loading times (no more than 3 seconds) and be sure your layout looks good on mobile. Google loves mobile-friendly websites and provide higher rankings over those using unresponsive designs or separate domains for mobile devices. This doesn’t only help Google index your website, but also points backlinks to a consistent URL.
- Navigation: Make your traffic funnel easy to navigate. Website navigation can make or break your visitors’ experience. Navigating a site without a logical, well-defined structure is like being dropped in the middle of a complex maze with no map or frame of reference.
- Product Images: Product photos are often what the customer sees first on the page and convey more detail than text alone. Try to incorporate high resolution imagery of your products.The visual assets you use on your website need to replicate this real life experience as closely as possible in order to win over customers shopping online.
- Product Image [alt] tags: These help with Google Image Search rankings. Google can’t ‘see’ your images, but it can ‘read’ them. Your text should be clear, descriptive, concise and not stuffed with keywords. Fact: Alt-text is also used by screen reader software to describe images to people with visual impairments.
- Abandoned Cart Recovery: According to Baymard, 69.23% of shopping carts are left abandoned. You can still convert some of these by sending Abandoned Cart Recovery notification e-mails. 85.65% of cart abandonments occur on mobile phones, so mobile optimization and testing is essential for online store owners. By recovering your abandoned carts, you can boost your store’s revenue by following up with a visitor and encouraging them to complete their purchase.
- Security and Paypal Pro Integration: Make sure you have an SSL security certificate and display the badge on every secure page. Customers are concerned about identity theft and would rather have a brand name like VeriSign or Truste than some unknown. Also, setting up Paypal Pro would speed up checkout processes and make customers feel secure with their transaction.
eCommerce is difficult and a lot of different processes are involved. From choosing an SEO-friendly theme to core optimizations (on-page, speed, UX, CRO, content, and off-page), the recommendations in this guide should help steer your Shopify store to improved and sustained rankings success. Plan and deploy your SEO strategy using Shopify’s built-in features; monitor your results through keyword tracking software and Google Analytics, and adjust and experiment until you strike gold. eCommerce takes patience, but it will pay off eventually. Just remember: this isn’t a one time thing. Be proactive with optimizing or hire a professional if you’re not confident or have time to manage your store.